Real-time People Measurement and Crowd Analytics
Real-time People Measurement One of the biggest learnings we had to make going from digital analytics to physical location analytics was the vastly increased importance of real-time data and...
View ArticlePeople-Measurement Analytics: It all starts with heatmapping
In our four-layer model of People-Measurement Platform functionality, reporting and analytics live at the very highest level, on top of the basic data processing, distribution and real-time layers....
View ArticlePeople-Measurement Analytics: Journey Tracking
Heatmapping is the single best tool for understanding people-measurement data. It’s a great way to visualize usage and key metrics for a location. But heatmapping is, fundamentally, a technique for...
View ArticlePeople-Measurement, Visit Segmentation and Intentionality
Visit segmentation is the single most important technique in both digital analytics and people-measurement. It’s critical to both good reporting and deep analytics and in most behavioral analytic...
View ArticleThe Strange Case of the Misinterpreted KPI
The first thing people expect to get from people-measurement isn’t analytics or even testing support. It’s reporting. Before you can figure out how to make things better or whether a change worked, you...
View ArticleFixing KPIs with Segmentation
My last post showed why traditional KPI-based reporting – in both digital analytics and people-measurement – sucks. The problem isn’t inherent in the idea of KPIs. Finding a small set of important...
View ArticleCrowd Analytics Segmentation Capabilities
Visit-based segmentations bring clarity to KPIs and reporting and help stakeholders think more deeply about the business (which is, after all, the point of analytics). As I mentioned in my last post,...
View ArticleExclusivity: The Super Power of the Segmentation Set
Individual segments let you identify, study and use specific behavioral patterns in your customers or users. That’s as true in digital as it is in physical people-measurement. Those segments are a...
View ArticleDesigning a Behavioral Segmentation for DM1
My last post described the concept of a Segment Set – a group of segments that classify all of the visits to a location. These segmentation sets are perfect for broad usage in enterprise reporting....
View ArticleConstructing a Behavioral Segmentation in DM1
The design of a segmentation scheme relies on the art of a practitioner. That art can be replaced by data-driven techniques (like clustering), but even with clustering the number, naming and...
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